Monday, November 1, 2010
Newspaper Synopsis
Joe Allen
Digital File Prep
Newspaper Add
10/30/10
Digital File Prep
Newspaper Add
10/30/10
Casey Donahew Band
My newspaper add was done for a Casey Donahew Band concert that I was promoting. It was a 5" by 9.67" add that would run only one day and cost approximately 100 dollars using my whole budget up. I like the idea of one very large add because I feel like it grabs the attention better than a lot of small adds.
The add would be in black and white and the picture in the middle was hand drawn and scanned in, I than put it into photoshop turned it into a black and white image and than placed it into InDesign. I picked a type that looked like a western style for the band logo and the rest I used a plain font that I found in our font library. Next to the main part of the logo I used a font called it_sweet_nothings and got the two guns I used. I liked the use of a stroke type and reverse type on the add.
My target audience was college students and red dirt country music fans. The price of an average Casey Donahew Band concert ticket is around 20 dollars at the door and 15 pre-ordered. This may seam a little pricey for some college students but I feel like if they are a true red dirt country fan and get to see Casey Donahew in Pittsburg than I don't believe this would be a problem.
My call to action was for people to come out buy a ticket, on the day or before hand, and to enjoy some red dirt country music. Also if they are at the bar to buy some drinks and support the band.
I believe that the add does a good job pulling people in with the picture of the two revolvers and the picture of the guitar. Both of the guns point at the ONE NIGHT ONLY text and really shows you what is going on early.
Gap Logo Fiasco
Joe Allen
Digital File Prep
10/10/10
Gap Logo
In researching the gap logo I have seen both sides of the argument. On one side the old logo was plain and boring and needed an upgrade. On the other side the new logo was plain and boring and had a floating box in the corner that most people didn't understand.
Many people have said that Gap needed a change seeing how their logo has been the same for 4 decades. And to further their company they needed to revitalize their name and get a change of pace. Although they were taking a step in the right direction, they actually took a step back. The logo change was a good idea but the new logo looked like it was designed in ms word. They should have gotten input from consumers and threw some test logos out there before changing it completely.
Gap has done what a lot of companies wish they could do, they have a multibillion dollar internationally recognized company. Everyone knew the old logo and recognized it. The all caps tall letters in a blue square. It isn't anything flashy or crazy but everyone knew it. I think that they should definitely change their logo but do a lot of research and find something that everyone likes. They could make their company ever more big by putting out something everyone liked. I read a little bit that some people thought that it might just be a big marketing campaign to get everyone talking about the Gap. This seams a little far fetched because they lost a lot of money changing the logo back and forth, people where talking a lot about the Gap but I don't think that would be enough to mess something up that big just to make people talk.
Personally I don't mind the new logo. It's boring yes but so was the previous one. I never have liked the old logo because the letters are all stretched and it was just to boring. I wouldn't mind doing some designs up and submitting them to Gap because I think that our class could easily design something better than what they put out. Gap needs to have a contest for people to enter designs. That could bring in a lot of designs and a lot of talk about the Gap raising peoples interest also.
Notepad Synopsis
Joe Allen
Notepad Synopsis
10/5/10
Notepad Synopsis
10/5/10
I'm on a Boat
I designed my notepad around a song called I'm on a Boat by the lonely island club. The song was originally a skit on Saturday Night Live and now is a huge internet sensation. My goal from designing this notepad was to reach out to high school students and show them a cool simple student design. I used a lot of white space and didn't include and lines and I feel like my message was clearly displayed.
My target audience for this project was high school students and also college students. The design was a simple gorilla sitting in a boat with a oar in his hand. The picture was drawn by a friend of mine and I got his agreement to use it on the notepad. I picked a font that looked like it would be on the side of a boat to put the U.S.S. Pitt State and property of GIT. The property of GIT idea came from clothing lines that use it as their tag line.
I believe that my target audience was reached well because I was showing the notepad to my sister who is a high school student and she liked it a lot. She was hoping I could get her a notepad that she could show some of her friends at school. The funny thing is I showed my 5 year old brother and he liked it as well. I believe he liked it because of all the white space on the gorilla and he could color it.
I have given these notepads out to family members and friends they all seam to like it. Hopefully it will get out to some prospective Pitt State students and will make them want to come check out the GIT department at the school.
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